Arable Industry Marketing Initiative (AIMI)

The New Zealand arable industry has suffered from unstable prices and markets in the past few years. The Arable Industry Marketing Initiative (AIMI), aims to provide good market intelligence, to enable growers to make informed decisions about planting and selling maize and cereals.

Latest AIMI survey reports

Click here to read AIMI Maize Report to 31 October 2018

Click here to read AIMI Cereal Report to 1 October 2018

Click here to read AIMI Cereal Report to 1 July 2018

Click here to read AIMI Maize Report to 1 June 2018

Scroll down to read older reports

The Arable Industry Marketing Initiative (AIMI) was set up in 2010. Initially funded by the MAF Sustainable Farming Fund (now MPI SFF), and co funded by FAR, Federated Farmers, Arable Food Industry Council (AFIC) and United Wheat Growers, AIMI was developed with the objective of ensuring future sustainability and improved competitiveness for the industry.

In order for the New Zealand arable industry to improve, it is vital that growers produce high specification products, with a specific end user in mind.

Here in New Zealand we are extremely fortunate to have access to excellent soil and water. This gives New Zealand an advantage in global markets. We are smaller than many other grain growing countries and are able to grow and change production relatively quickly. Arable production is also pivotal to the meat, dairy and horticultural industries, a fact which is often disregarded.

As part of the AIMI initiative, meetings with end users are held to ascertain their perception of the industry and their main concerns.

The New Zealand arable industry must ensure that it meets the demands of the end user. It's all too easy for them to get what they want from Australia; we need to make certain they can do that here. At the moment we have little concrete information about what is grown year, or what's stored in silos. We need to overcome these, and many other issues, before we can start to deliver what the end user wants.

At the time of AIMI's inception, the lack of up-to-date market information was seen as the most critical of a number of key issues confronting the industry. One of the prepared action areas of AIMI is to capture and report on market information that would not otherwise be available. A quarterly survey collects information on the major cereal crops grown in New Zealand including wheat, barley and oats. Maize data is also captured in a separate AIMI survey. The survey includes areas sown; areas harvested as grain crops and harvest volumes; volumes in storage at the end of each quarter; volumes sold; marketing channels and end users. The results from these surveys are attached below.

We need to ensure that growers, end users, and all market participants, are able to take advantage of world markets and business opportunities that arise. With efficient distribution, better information and appropriate contracts we should be able to do this.

Click here to read AIMI Cereal Report to 1 April 2018

Click here to read AIMI Maize Report to 31 October 2017

Click here to read AIMI Cereal Report to 10 October 2017

Click here to read AIMI Cereal Report to 1 July 2017

Click here to read AIMI Maize Report to 1 June 2017

Click here to read AIMI Cereal Report to 1 April 2017

Click here to read AIMI Maize Report to 31 October 2016

Click here to read AIMI Cereal report to 10 October 2016

Click here to read AIMI Cereal report to 1 July 2016

Click here to read AIMI Maize Report to 30 June 2016

Click here to view AIMI cereals survey 1 April 2016

Click here to read AIMI Maize Survey to 1 October 2015

Click here to read AIMI Cereal Survey to 1 October 2015

Click here to read AIMI Cereal Report to 1 July 2015

Click here to read AIMI Maize Report to 1 June 2015

Click here to read AIMI Cereal Report to April 2015

Click here to read AIMI Maize Report to 1 November 2014

Click here to read AIMI Cereal Report to 1 October 2014

Click here to read AIMI Cereal Survey to July 1 2014

Click here to read AIMI Maize Survey to 1 June 2014

Click here to view AIMI cereals survey 1 April 2014

Click here to view AIMI cereal survey 1 October 2013

Click here to view AIMI Cereal Survey 1 July 2013

Click here to view AIMI Maize Survey to June 2013

Click here to view AIMI Cereal Survey to April 2013

Click here to read AIMI Cereals Survey to October 2012

Click here to view AIMI maize survey to May 2012

Click here to view AIMI Cereals survey to July 2012

Click here to view International grain pricing and trends...

Click here to view AIMI Survey Summary Report 1st April 2012

Click here to view AIMI cereals survey to October 2011

Click here to view AIMI cereals survey to July 2011

Click here to view AIMI cereals survey to April 2011

Click here to view AIMI cereals survey to 1 Nov 2010

Click here to view AIMI cereals survey to 1 Sept 2010