New Zealand Grown Grains
The NZ Grown Grains Certification Trademark identifies consumer products made from grains that have been harvested on New Zealand farms. The trademark, which is owned by FAR, became available under license from 1 July, 2025.
NZ Grown Grains now has its own website https://www.nzgrowngrains.nz/
The NZ Grown Grains Certification Trademark can be applied to grains, baking products, flour, beverages, animal feeds, oils and any other products that can be clearly traced back to New Zealand growers. It was developed to promote the use of New Zealand grown grains through consumer awareness and transparency of provenance. Many products already use NZ Grown Grains but until the launch of the trademark in 2025, had no recognised way of showing this. The NZ Grown Grains Certification Trademark clearly distinguishes these products in the marketplace.
The initiative is part of a wider industry campaign which has been underway for about five years, to make New Zealand more self-sufficient in the growing of milling wheat, used to make bread. Despite the arable industry’s reputation for quality product, at least three-quarters of the bread sold in New Zealand is made from imported grain, primarily from Australia.
