• Our Research
    • Research Strategy
    • Research Sites
    • Current Research Projects
    • Research Results
    • Research Collaborations
    • Research Resources
    • Seed Industry Research Centre
    Current Research
    Current Research
    Research Results
    Research Results
  • Resources
    • Biosecurity
    • Crop Action
    • Nutrient Management
    • Maize
    • Templates and Calculators
    • Cereals
    • Weeds
    • Pests
    • Seeds
    • Diseases
    • News
    • Environment
    • Soil
    • Schools
    Podcast
    Podcast
    Environment and Compliance
    Environment and Compliance
  • Levies & Returns
    • Arable Crops Levy
    • Maize Levy
    • Cereal Silage Levy
    • Farmer Annual Return Form
    • Wholesaler Annual Return Form
    Levies
    Levies
    Annual Returns
    Annual Returns
  • Events
  • News
  • About Us
    • Governance and growers
    • Business Strategy
    • Our People
    • Careers
    • Growers Leading Change
    • Women in Arable
    • Arable Ys
    • Arable Kids
    • Arable Research Groups (ARGs)
    Our People
    Our People
    Growers Leading Change
    Growers Leading Change
  • Ask FAR AI
  • Weather
  • Log In
Ask FAR AI
Weather
Log In
  • Homepage
  • Resources
  • Farmers Welcome New Series Of Business Workshops

Farmers welcome new series of business workshops

Feature placeholder

FAR ‘Marketing for Profit' workshops, aim to assist farmers to be better positioned to make decisions on the sales and marketing of their products. August and September have seen Foundation for Arable Research (FAR) conducting the third in the series of Taking Care of Business workshops. Part of the Arable Business Sustainability Project, funded by MAF Sustainable Farming Fund (MAF SFF) and co-funded by FAR these workshops are designed to enable farmers to be better equipped to cope with both the internal and external pressures on their business through improved understanding and better planning. The subject covered in this series was ‘Marketing for Profit', the aim to assist farmers to be better positioned to make decisions on the sales and marketing of their products. Presentations included:

  • Future Trends and New Product Technologies
  • Managing Market Risk and Understanding Futures markets
  • Sales and Marketing from Your Farm Gate

"Large retail organisations understand the importance of having good product lines, lots of options to choose from and most importantly carrying out large marketing campaigns which get people in the doors"said Craig Rust of Business Innovators"This recipe works when the marketing budget is large and the organisation has a number of outlets in various locations. However, underlying these global strategies are a number of basic marketing principles which every business must exploit to both attract customers and retain them".

Over 150 farmers attended five workshops as the team of expert speakers travelled around the country, from Gore in the south through to Hamilton in the north. Outcomes from these workshops have resulted in the formation of an Arable Farmers Marketing Group, to be jointly facilitated by FAR and Federated Farmers.

Click here to view as a PDF......

Related Resources

17 September 2025

Crop Action: Issue 17, 2025

Crop Action keeps you up to date with arable crop development and actions right across New Zealand.

Read more
17 September 2025

Black-grass update

Growers are reminded to report any grass weeds that appear unfamiliar or could resemble black-grass (Alopecurus myosuroides). Early reporting remains one of our strongest tools for protecting the industry.

Read more
17 September 2025

Moisture probe trial at Chertsey research site

The moisture probe trial is back for 2025-26 season. We have moisture probes from different providers installed at our Chertsey research site. View the different companies dashboards here.

Read more
17 September 2025

Maize Update 90 Maize pre-emergence herbicides and how best to use them

Pre-emergence herbicides have been the mainstay of maize weed management. This Maize Update discusses factors affecting pre-emergence herbicide success including application timing, modes of action and soil interactions. 

Read more
17 September 2025

From the Ground Up Spring 2025

Welcome to the spring 2025 edition of From the Ground Up

Read more
17 September 2025

FAR Board Vacancies

The FAR Nominations and Remunerations Committee (NRC) is calling for nominations to fill four grower director positions on the FAR Board from 1 January 2026. 

Read more
17 September 2025

Crop Action: Issue 16, 2025

Crop Action keeps you up to date with arable crop development and actions right across New Zealand.

Read more
17 September 2025

Extra 142 Nutrient management for autumn sown crops after a wet winter

Following a very wet winter, FAR has received a number of requests for information around managing yellow autumn sown crops. This Arable Extra outlines ways to distinguish between nitrogen and sulphur deficiencies and provides some information to support decision making around crop management.

Read more
17 September 2025

Extra 141 Options for replanting milling wheat (2025)

Wet conditions throughout winter 2025 have created challenges for growers across Canterbury. This Arable Extra addresses issues around 1) autumn sown wheat paddocks with drowned out patches and 2) considerations around sowing autumn milling wheat seed in the spring.

Read more
17 September 2025

Cereals update 231: Do T0 fungicides add financial value? Ten years of research says 'no'.

This Arable Update summarises yield and profitability results from 47 FAR trials since 2013, comparing programmes with and without a T0, to help guide your decision-making.

Read more

Ask FAR AI

Discover the power of AI with Ask FAR. Our new intelligent tool provides instant, accurate answers to your questions by searching the vast resources on the FAR website and linking you to the original document for further information. It’s fast, easy and reliable.

Start Chatting
  • Research
  • Levies and Returns
  • Resources
  • Events
  • News
  • Contact Us
  • Schools
  • About Us
  • Privacy Policy
  • Terms of use

©2022 Foundation for Arable Research