• Our Research
    • Research Strategy
    • Research Sites
    • Current Research Projects
    • Research Results
    • Research Collaborations
    • Research Resources
    • Seed Industry Research Centre
    Current Research
    Current Research
    Research Results
    Research Results
  • Resources
    • Biosecurity
    • Crop Action
    • Nutrient Management
    • Maize
    • Templates and Calculators
    • Cereals
    • Weeds
    • Pests
    • Seeds
    • Diseases
    • News
    • Environment
    • Soil
    • Schools
    Podcast
    Podcast
    Environment and Compliance
    Environment and Compliance
  • Levies & Returns
    • Arable Crops Levy
    • Maize Levy
    • Cereal Silage Levy
    • Farmer Annual Return Form
    • Wholesaler Annual Return Form
    Levies
    Levies
    Annual Returns
    Annual Returns
  • Events
  • News
  • About Us
    • Governance and growers
    • Business Strategy
    • Our People
    • Careers
    • Growers Leading Change
    • Women in Arable
    • Arable Ys
    • Arable Kids
    • Arable Research Groups (ARGs)
    Our People
    Our People
    Growers Leading Change
    Growers Leading Change
  • Ask FAR AI
  • Weather
  • Log In
Ask FAR AI
Weather
Log In
  • Homepage
  • Resources
  • Farmers Welcome New Series Of Business Workshops

Farmers welcome new series of business workshops

Feature placeholder

FAR ‘Marketing for Profit' workshops, aim to assist farmers to be better positioned to make decisions on the sales and marketing of their products. August and September have seen Foundation for Arable Research (FAR) conducting the third in the series of Taking Care of Business workshops. Part of the Arable Business Sustainability Project, funded by MAF Sustainable Farming Fund (MAF SFF) and co-funded by FAR these workshops are designed to enable farmers to be better equipped to cope with both the internal and external pressures on their business through improved understanding and better planning. The subject covered in this series was ‘Marketing for Profit', the aim to assist farmers to be better positioned to make decisions on the sales and marketing of their products. Presentations included:

  • Future Trends and New Product Technologies
  • Managing Market Risk and Understanding Futures markets
  • Sales and Marketing from Your Farm Gate

"Large retail organisations understand the importance of having good product lines, lots of options to choose from and most importantly carrying out large marketing campaigns which get people in the doors"said Craig Rust of Business Innovators"This recipe works when the marketing budget is large and the organisation has a number of outlets in various locations. However, underlying these global strategies are a number of basic marketing principles which every business must exploit to both attract customers and retain them".

Over 150 farmers attended five workshops as the team of expert speakers travelled around the country, from Gore in the south through to Hamilton in the north. Outcomes from these workshops have resulted in the formation of an Arable Farmers Marketing Group, to be jointly facilitated by FAR and Federated Farmers.

Click here to view as a PDF......

Related Resources

13 July 2025

Chlorpyrifos approvals revoked

The EPA decision-making committee has determined that the risks associated with the use of chlorpyrifos outweigh the benefits.

Read more
13 July 2025

Maize levy concludes

Growers, maize seed companies and maize seed merchants will not have to pay the maize biosecurity levy for transactions conducted after 1st July 2025.

Read more
13 July 2025

Combine harvester workshops win technology innovation award

FAR combine harvester workshops have taken out the Technology Innovation Award at the 2025 Primary Industries New Zealand Award Ceremony.

Read more
13 July 2025

Crop Action: Issue 12, 2025

Crop Action keeps you up to date with arable crop development and actions right across New Zealand.

Read more
13 July 2025

Cost of Production spreadsheet

FAR contracts the services of Macfarlane Rural Business annually to update the Cost of Production spreadsheet for a standard set of crops from a case study group of a typical irrigated Mid-Canty arable farm with a mid to high input system.

Read more
13 July 2025

Crop Action: Issue 11, 2025

Crop Action keeps you up to date with arable crop development and actions right across New Zealand.

Read more
13 July 2025

Congratulations Dame Alison Stewart

The Board and staff of the Foundation for Arable Research are delighted to congratulate FAR CEO, Alison Stewart, on her appointment as a Dame Companion of the New Zealand Order of Merit.

Read more
13 July 2025

Crop Action: Issue 10, 2025

Crop Action keeps you up to date with arable crop development and actions right across New Zealand.

Read more
13 July 2025

From the Ground Up Winter 2025

Welcome to the Winter 2025 edition of From the Ground Up. This edition of From the Ground Up includes information on: Farewell Alison StewartMaize weed managementBarley nitrogen

Read more
13 July 2025

2024/25 Autumn Cultivar Book

The Autumn Cereal Cultivar Evaluation Book for 2024/25 is now available to read.

Read more

Ask FAR AI

Discover the power of AI with Ask FAR. Our new intelligent tool provides instant, accurate answers to your questions by searching the vast resources on the FAR website and linking you to the original document for further information. It’s fast, easy and reliable.

Start Chatting
  • Research
  • Levies and Returns
  • Resources
  • Events
  • News
  • Contact Us
  • Schools
  • About Us
  • Privacy Policy
  • Terms of use

©2022 Foundation for Arable Research