NZ Grown Grains
The NZ Grown Grains Certification Trademark identifies consumer products made from grains that have been harvested on New Zealand farms. The trademark, which is owned FAR, became available under license from 1 July, 2025.
The NZ Grown Grains Certification Trademark can be applied to grains, baking products, flour, beverages, animal feeds, oils and any other products that can be clearly traced back to New Zealand growers. It was developed to promote the use of New Zealand grown grains through consumer awareness and transparency of provenance. Many products already use NZ Grown Grains but until the launch of the trademark in 2025, had no recognised way of showing this. The NZ Grown Grains Certification Trademark clearly distinguishes these products in the marketplace.
The initiative is part of a wider industry campaign which has been underway for about five years, to make New Zealand more self-sufficient in the growing of milling wheat, used to make bread. Despite the arable industry’s reputation for quality product, at least three-quarters of the bread sold in New Zealand is made from imported grain, primarily from Australia.
How do I sign up?
Companies interested in using the NZ Grown Grains Certification Trademark must apply for approval. Please email details of your company and product to NZGrownCert@far.org.nz and we will provide a draft licence agreement for consideration.
What does it cost?
The NZ Grown Grain Certification Trademark is granted free of royalty on the condition that users comply with the requirement of the license. These include record keeping to provide proof of provenance.
